For the 2016 Olympics, French brand Lacoste placed our studio in charge of the retail campaign, art direction, conception and execution for their Galeries Lafayette flagship in Paris. The four-level experience, from window displays to ephemeral shopping areas, celebrated the launch of the French team's ceremonial attire. Spaces immersed visitors in eye-catching fields, where lines like materialized movements took shape and transformed into functional objects. Tracks and pitches were drawn using colors derived from the French flag, with the line as a reading direction echoing the circular pattern of the Olympic rings.