In 2018, we were asked by Shinzo to develop a 250 sqm multi brand store located in Paris.
The store environment is punctuated by experiential touch points, making the visit memorable. Each space offers an interactive display, designed to correspond to each room's state of mind. A real confrontation of diverse universes in the same space exists, each space being a scene in which we play with the presentation of the products, the interactions with the public, the materials and the lighting of the space

For their first durable installation in a department store, french brand Etudes Studio commissioned our studio to design and produce their space in Galeries Lafayette in Paris. Following our previous works for them, we explored the possibilities of an industrial material, the metal duckboard mostly used in architecture to build metal floors. We’ve imagined an environment based on a single dimension, a square which constructs a grid driving the whole design. The transparency and depth of the material plays with the viewer point of views. From a distance, the perforations of the grid reveal the clothes stocked into the large movable drawers, and then fade out from a close distance.
The space is built around a central table, carrying leather good and accessories under a large glass window. The made to order steel grid has been assembled and welded before getting galvanised, a surface treatment using zinc to prevent oxidation. We had the chance to follow the process and appreciate the transformation of raw steel constructions turning into a bright zinc monochromes.

We created a set of modular travelling retail cases for the Dior Homme Made To Order Exotique Collection 2016. The living, minimal installation showcases the craftsmanship and quality of the jackets and accessories, which are made from exotic leather. Light is used as a means of product discovery throughout the entire experience. Each step unveils a new plane of discovery showcasing the meticulous and detail-oriented work of each product. Curiosity is aroused by a breath-like rhythmic light animation pulsating through the sides of each case, drawing viewers’ attention to the hidden leather goods placed on sliders within the structure.
A window in the display’s front layer reveals a hint of the product’s material and pattern. The two-step opening of the cabinet highlights its symmetrical structure . To complete the experience, the display turns into a personal dressing room once the jacket is removed.

We were consulted by Willo Perron & Associates on the scenic design of Rihanna's opening performance for the her MTV VMA Vanguard Award. The breathing installation mixes between opaque inflatables, melted plastic, and pepto pink, supporting Rihanna's medley of performances from her back catalogue.

We were commissioned by mk2 to concept, design, produce, and brand a first-of-its-kind VR center, a new cultural space in Paris at the Bibliothèque Francois Mitterand.
Converging our design approach and the latest interactive technology, a nonagonal structure intermixes metal, wood, fabric, and 3D prints to provide a bespoke immersive and collaborative virtual reality experience. The mk2 VR logo illustrates the meeting of the Virtual and the Real that gives birth to a third space. Symbolized by the use of the trapeze, it echoes the nonagonal floor pattern of the VR pods. The shape is modular and mutates with its content.
The innovative open-ended design, housed in a 14m tall 150m2 glass cube, centralises trapezoidal VR pods around a core technical structure, allowing users to freely interact in virtual reality unrestrained by cables or walls.
mk2vr.com

The installation was inspired from the theme of the COS collection «Modern Utility» dealing with simple, optimised forms created by modern technology. Driven by a focus on modularity, the overall concept is based on rapid building and disassembly, designed after the structural codes of the atomic form. This centrepiece, a 3D-printed constructing atom, can create an infinite number of geometric sculptures, offering a high degree of modularity and permutations
To enable rapid building, each piece, colour, and material corresponds to a useful and precise place. Colours were chosen to enhance the product’s visibility and presentation, to contrast with the selected space and construction system. Indeed, this building paradigm can create an endless stream of COS product displays. This pop-up concept, like the timeless white oxford shirt, has no lifespan, and can live in any shape, space, or scale.

Wasted Time is an on­go­ing se­ries of still life pho­tog­ra­phy in­formed by a de­sire to spon­ta­neously cre­ate using what­ever we come across in our stu­dio and en­vi­ron­ment. These im­ages in­voke the stu­dio’s fetishis­ing of ma­te­ri­als and forms, and the con­stant search to in­ter­sect them in novel ways.