AW 14 Video.
THE THINKING
We were commissioned by Sonia by Sonia Rykiel to create their fashion show and film for their Fall/Winter 2014 collection. Taking the strong identity and codes of the brand, the installations were inspired from Japanese minimalism and vitality. Both timeless and contemporary, the design rhymes the silhouette of Sonia by Sonia Rykiel, between urban sensuality and reworked traditional codes.CREDITS
FILM & DESIGN
Bonsoir Paris
DIRECTOR
Ben Sandler
DIRECTOR OF PHOTOGRAPHY
Kanamé Onoyama
PRODUCTION COMPANY
Caporal Films