THE THINKING
Hong Kong-based fashion retailer Joyce celebrated its 40th anniversary with an exhibition held during Paris Fashion Week.
A unique celebration of Joyce’s heritage and fashion tradition, the exhibition titled “A Journey in Fashion” started its global tour in Hong Kong and features brands from the retailer’s past, present and future like
COMME des GARCONS and Phillip Lim.
Several designers, including Alexander Wang, Viktor & Rolf or Dries van Notten, showed up for the event opening which was hosted at Galerie Joyce in the Jardin du Palais Royal. Source : Hypebeast.com
CREDITS
ART DIRECTION / WINDOW DISPLAY
Bonsoir Paris
PUBLIC RELATIONS
Karla Otto
ART BUYING / PRODUCTIONS
The Imaginers
PROJECT COORDINATION
Silly Thing - Joyce
PHOTOGRAPHY
Caroline Fayette
