THE THINKING
The overall concept is based on a facile connection (very fast building and disassembling), designed after the structural codes of the Atom. This Atom can create a number of infinite geometric structures and it offers a high degree of modularity (it’s easy to transport, lightweight and very durable). For us, « Modern Utility » (Name of the new COS collection) deals with simple, optimized forms created by modern technologies.
After a 3D printed prototype, we used RIM (Reactive Injection Moulding) to design all Atoms, which would be otherwise to achieve by utilizing an artisanal technique. Like a toy for adults, you can let your imagination run and safely build simple or complex shapes. There are a lot of possible combinations and permutations to adapt this structure to indoor or outdoor spaces.
To enable quick recognition, each piece, each color and material corresponds to a useful and accurate place. Colors have been choose to enhance product’s visibility and display, to contrast with space and the joinery system. Indeed, this building construct can create a multiple of possible COS product displays. Some bars are notched in order to hang clothes or to create weavings made with vinyl string.
This pop-up store will always be useful - like the intemporal white shirt - it has no lifespan, it can live in any scale and shape.
CREDITS
DESIGN
Bonsoir Paris
COMMISSIONED by
COS
POWERED by
Int Works
VIDEO
Andrew Telling
PHOTOGRAPHY
Owen Richards
