THE THINKING
To bring Hermes’ theme of ‘Flaneur Forever’ to life Bonsoir Paris chose the notion of ‘Why Time?’ for the Dubai Mall windows. Strolling is a rather typical Parisian past-time - a city anchored in a very European culture. The flaneur, an eternally aimless walker & dreamer, takes in his surroundings slowly, without worrying about the concept of time. Our proposal was a series of simple scenes in motion, inspired by kinetic art, that encourage the spectator to lose track of time and become a Flaneur. The graphic variations and simple physical movements intend to capture the viewer’s attention without getting lost in superfluous effects. The goal being to entrance them with the hypnotic mechanical movements. These simple structures and 3D animations will keep the Hermès products centre stage.CREDITS
ART DIRECTION & DESIGNBonsoir Paris
PRODUCTION
Le Creative Sweatshop
