Art direction and window display
Amsterdam, NL / September 2014

THE THINKING

Hermes gave « carte blanche » to Bonsoir Paris to illustrate their windows for De Bijenkorf Amsterdam. While keeping the brand’s heritage and identity, we offered a digital interpretation of various states of water, an omnipresent element in Amsterdam. The designs mingle with waterfalls waves, jets and water drops, consisting of a kind of ‘Nature 2.0’, organic and inorganic. Between fixed and dynamic animated windows, water is represented by systems of simple constructions pushed to their limits, a complexity close to nature. The whole installation was designed to be modular, allowing to adapt these systems in different Hermes windows around the world.

CREDITS

AGENCY
Bonsoir Paris
FILM
The Kennedys
FILM PRODUCTION
Brenninkmeijer & Isaacs
SOUND
Ghetto Elegance by Voiron ©Cracki Records / ℗Haathi Productions
PHOTOGRAPHY
Barbara Kieboom
RETOUCHING
Cédric Hugonnet