Bonsoir Paris

THE THINKING

The Intel Edison computer platform allows entrepreneurs, hackers, and makers to develop and prototype novel products and technologies using 200 individual components ranging from a SIM card to a large battery. Bonsoir Paris were commissioned by Sid Lee New York to concept, design, and produce a series of modular and interactive display units. These are being used at global tech trade shows to demonstrate all product components and to bring the platform to life in an engaging way. To communicate the broad range of capabilities on offer the display unit required a solution with a cohesive design language focusing on the key benefits of each component. This was done using a QR-code card organisation system linked to a tablet scanner that provided relevant technical info on each component. To inspire and engage the hands-on audience we harnessed the platform’s potential by creating a bespoke interactive sound and light surface using the Edison components. The motion and position of the visitor’s hands above the surface created a harmony reminiscent of the iconic Intel sonic identity. To make the shipping and assembly of the units efficient between trade shows the design was a compact all-encompassing cube that expanded out to create the display area.

CREDITS

AGENCY
Sid Lee
ART DIRECTION & DESIGN
Bonsoir Paris
FABRICATION
Fiction Factory