Bonsoir Paris

THE THINKING

We designed an ephemeral space to present Nikelab’s latest collaboration, with German designer Johanna Schneider, at Nike’s Women’s Summit in New York City. The core concept of this installation centers on the modularity of the Nike x JFS collection, focused on the evolution of body and style through training.

The thinking is based on examining modularity in terms of sequence, function, and change. The focus is on portraying the modular variations of the Nike x JFS collection in a clear, iconic way.

CREDITS

AGENCY
Bonsoir Paris
images provided by Nike Brand Design, Inc.